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Fashion Retailing: From Managing to Merchandising (Basics Fashion Management)

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£3.38
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Located in: Rossendale, United Kingdom
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eBay item number:134913358120
Last updated on 15 May, 2024 11:34:30 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Book Title
Fashion Retailing: From Managing to Merchandising (Basics Fashion
Genre
Textile industries
ISBN
9782940496235
Publication Year
2014
Type
Textbook
Format
Paperback
Language
English
Publication Name
Fashion Retailing: from Managing to Merchandising
Item Height
230mm
Author
Dimitri Koumbis
Publisher
Bloomsbury Publishing
Item Width
160mm
Subject
Business
Item Weight
487g
Number of Pages
192 Pages

About this product

Product Information

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.

Product Identifiers

Publisher
Bloomsbury Publishing
ISBN-13
9782940496235
eBay Product ID (ePID)
209463015

Product Key Features

Author
Dimitri Koumbis
Publication Name
Fashion Retailing: from Managing to Merchandising
Format
Paperback
Language
English
Subject
Business
Publication Year
2014
Type
Textbook
Number of Pages
192 Pages

Dimensions

Item Height
230mm
Item Width
160mm
Item Weight
487g

Additional Product Features

Title_Author
Dimitri Koumbis
Series Title
Basics Fashion Management
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Revival Books Ltd
Revival Books
Hall Carr Mill
Fallbarn Road
Rawtenstall
Lancashire
BB4 7NX
United Kingdom
Show contact information
:enohP70272260710
:liamEku.oc.skooblaviver@skoob
Value added tax number:
  • GB 901578627
Company registration number:
  • 07693718
I certify that all my selling activities will comply with all EU laws and regulations.
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