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Window Display: New Visual Merchandising, Tony Morgan, Used; Good Book

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£3.46
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Located in: Milton Keynes, United Kingdom
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eBay item number:394862864074
Last updated on 17 May, 2024 08:25:30 BSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Book Title
Window Display: New Visual Merchandising
ISBN
9781856696852
Publication Year
2010
Type
Textbook
Format
Paperback
Language
English
Publication Name
Window Display: New Visual Merchandising
Item Height
280mm
Author
Tony Morgan
Publisher
Laurence King Publishing
Item Width
216mm
Subject
Advertising, Business
Item Weight
980g
Number of Pages
192 Pages

About this product

Product Information

A showcase of the most exciting, innovative and successful window displays worldwide, this book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales. Stores have to deliver their merchandise in a competitive, imaginative and distinctive style, and never more so than now, when consumers have less to spend. The challenge is not only to grab customers attention and encourage them to shop, but to promote a stores brand and keep shoppers informed of fashion trends. Seven chapters cover key topics for the visual merchandiser, each with a gallery of photographs of stores in Belgium, Spain, Italy and Hong Kong as well as London and New York demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit the key shopping seasons and encourage the buying of gifts, while following Trends, in fashion, food or homewares, and translating them quickly into a window display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools for delivering a message or inform the customer, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow an audience of passers-by. Quirky Windows allow the merchandiser to realise their wildest ideas, with spectacular results.

Product Identifiers

Publisher
Laurence King Publishing
ISBN-13
9781856696852
eBay Product ID (ePID)
93377484

Product Key Features

Author
Tony Morgan
Publication Name
Window Display: New Visual Merchandising
Format
Paperback
Language
English
Subject
Advertising, Business
Publication Year
2010
Type
Textbook
Number of Pages
192 Pages

Dimensions

Item Height
280mm
Item Width
216mm
Item Weight
980g

Additional Product Features

Title_Author
Tony Morgan
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Brit Books Ltd
Craig Ihezie
35 Burners Lane
Milton Keynes, Kiln Farm
Buckinghamshire
MK11 3HA
United Kingdom
Show contact information
:liamEku.oc.skoobtirb@ofni
Value added tax number:
  • GB 972432513
Company registration number:
  • 06809965
I certify that all my selling activities will comply with all EU laws and regulations.
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